When you bring the right people together in the high country, the results speak for themselves. Recently, I teamed up with Mike Folden at Dadventure Moto and SolidRide to support and co-produce the first-ever SolidRide Media Raid (TM) tour—an exclusive on-tour media shoot designed to pool a cohort of non-competing brands together for collaborative, real-world content creation.

Staging at 11,000 Feet

Logistics can make or break an expedition media shoot. SolidRide's high-alpine basecamp, sitting at 11,000 feet in the Mosquito Range of the Colorado Rockies, provided the ultimate staging ground.

Instead of commuting in and out of a hotel or sterile commercial studio every day, our entire media crew and brand partners were immersed right in the terrain we were testing for. Stepping out the door meant immediate access to rugged shelf roads, high-alpine passes, and unpredictable mountain weather. That elevation gave us an authentic backcountry backdrop while putting every piece of gear through an honest, uncompromised shakedown.

Power in Collaboration: The Non-Competing Brand Cohort

The core concept behind the Media Raid was simple: bring together a tight-knit group of non-competing outdoor, powersports, and apparel brands so everyone could share resources, split production overhead, and cross-pollinate audiences.

Working alongside Mike Folden at Dadventure Moto made the execution seamless. When you have experienced riders and creators leading the pack, safety stays high and communication is dialed. While we rode, tested gear, and managed group dynamics across technical singletrack, we captured comprehensive photo, video, and behind-the-scenes assets for every participating partner.

Why Collaborative Production Wins

Traditional brand marketing often operates in silos. Brands pay for isolated photo shoots, run scripted ads, and struggle to capture genuine lifestyle context. The SolidRide Media Raid proved that a collaborative approach is infinitely more effective.

By pooling our expertise, sharing the trail, and capturing authentic peer-to-peer interactions, every brand in the cohort walked away with a massive library of rugged, field-tested UGC and media content. It's proof that when you build real-world adventures around genuine partnerships, the content takes care of itself.